Etude House Flagship Store

Hellooooooo! I'm fairly excited to share this entry because only then will I be able to move on to my haul entry xD

So approx. 3 weekends ago, after finishing my last Mamacita dance class, the bff and I headed down to Wisma Atria because I wanted to go to the new Etude House Flagship store.

But first, horrible selfies after dance class!

 

See the glistening sweat lol

Lee Donghae pose xD

Here's the new Etude House flagship store that opened a couple of weeks back at Wisma Atria # B1-20/21/22.

Frankly speaking, I am not a major fan of their products because my past experiences have left me more disappointed than excited really (their lipsticks were drying and the nail polishes cheap but so hard to work with! UGH. Oh and their BB/CC creams just...).

Used to buy them because SHINee and Dara were their endorsers and I wanted to collect their merchandise (HEH.) but ever since they've switched endorsers to Sulli and Krystal, I've stopped being interested in their new collections. Sorry Etude House!

Anyway, Instagram was abuzz with the new opening of this flagship store and I was quite blown away by the sheer size of the entire store!!

It's occupying what used to be GAP (GAP kept their level 1 store) at the basement of the mall, towards the entrance to the MRT station.

And this was what really drew me to the store: Etude House x Disney Princesses Collection.

HOLY KAMOLEYYYYYYYY!! I WANT THEM ALL!!

Display of the entire range from this collection

Just how cute is the marketing stuff for this collection

Here's a quick look of the products launched for this collection.

Pics credit to Etude House.

They picked 4 Disney Princesses and came up with products after each Princess' character. I particularly love the rose blush from Belle's Happy Ending and of course the nail polish sets are just so fitting of each Princess' character!! *insert heart eyes*.

I liked that Etude House put in a ton of effort into the packaging this time around, especially with the nail polish bottle caps haha!

A closer look at the entire product range available.

Snow White Collection

For Snow White's collection, they included a red lipstick, 1 BB cream and the nail polish duo. Everything about Snow White screams red because of her red luscious lips and love for red apples (I made this up haha!).  

Cinderella Collection

Our favourite blue princess who needs to return home at the stroke of midnight had 3 single eyeshadows named after her along with the nail polish duo.

Here you can see how they packaged each nail polish set into a book because.... fairytales came from books first right? LOL.

Belle Collection

Now I was most excited about Belle's collection because of the blushes!! Gosh, that rose embossing is really to die for (Side note: Milani how about making those rose blushes that you have too permanent?). I picked up everything in this collection save for the pink blush because it was too blue toned for my liking.

Jasmine Collection

The bff was majorly excited for the Jasmine collection because her name is Jasmine too xD

A mascara was part of this collection together with the nail polish duo.

The paper packaging were quite easily bent. Wished it was sturdier. 

After paying for all the stuff I picked out in this collection, we went around taking pics of the store. It's really girly and princessy so if you're a huge fan of pink, this should be one of your favourite places to go too hahaha.

Highlight of the decor is the pink pumpkin carriage at the back of the store.

The interior of this carriage really screams pink and all things frilly/girly.

Inside the pumpkin carriage

Fake macarons anyone?

See what I mean when I said they went full out princess mode on the decor

There was also a small section at the back of the store that came with a makeover area. This is not available in other Etude House stores from what I noticed. Pretty impressive on how much though they put into this flagship store. 2 thumbs up!!

There is also a instant photo machine inside the store. Every $20 earns you a pink token that you can use for the gacha machines or take a photo inside the booth.

The bff and I had 4 tokens between us so we decided to just take the pictures as the bracelets were not really to our fancy.

Photos instantly printed out

These are $80 photos okay! HAHAHA bloody expensive but oh wells. At least the machine had the decency to add filters onto our face lol. Would have been nice if we could decorate them like in neoprint machines but I think this would really add on to the waiting time.

All 4 nail polish sets

Between the 2 of us, we both brought home 2 sets each. I bought Snow White and Belle while the bff bought Jasmine and Cinderalla.

Borrowed her 2 sets for review but I kinda like messed up the packaging on the Jasmine one so I bought another brand new one for her since she was keeping it for collection purposes and kept the Jasmine set with crappy box. Also partly because I liked the colours upon swatching them :D.

Books or nail polishes? ^^

Lighting in the store is damn good lol!

Annnnnd.... that's all for a short review of the Etude House flagship store. Do drop by if you're in the area to take a look at the store's deco and items.

I do have to say that when they first landed on our sunny shores I wasn't very into their products but as time went by, they improved several products and especially for this Disney collaboration, I really liked most of the items I picked.

The review of all the stuff I bought will be up next so do stay tuned for that.

Till then, byeeeee!